Brandon Prebynski
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14 Takeaways to Leverage Big Data for Business Insights

By Brandon Prebynski On May 16, 2013 · 2 Comments · In Blog
With big data comes big possibilities. One of those possibilities is the ability to determine complex insights with algorithms and datasets that have not been previously accessible. This is a growing trend in all industries; including the marketing segment. Much of my background with big data is of the digital and social variety relative to [...]
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Why the Issue of ROI is the Data, Not the Sales

By Brandon Prebynski On February 24, 2013 · 3 Comments · In Blog
Life is full of lessons. All kinds. Big picture like how to live healthy or small like understanding how to build an igloo, or how a new functionality on Facebook could be leveraged for a business, or how to directly track revenue from a social site so that the brand is able to see a [...]
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How the Community Leads to the Bottom Line

By Brandon Prebynski On February 18, 2013 · 1 Comment · In Blog
This is a follow-up to the previous post. As a quick recap, I stated that it’s a challenge to gauge the impact of another brand’s digital media activity (their YouTube channel, Facebook page, messages on Twitter, whatever?) when we are only able to see the outward-facing tactics. We have no idea what strategy those activities or implementations play to. [...]
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The Improving Social Media Industry Segment

By Brandon Prebynski On July 16, 2011 · Add Comment · In Blog
The “snake oil salesman” argument is not a new idea in the social media service industry or any industry, for that matter. And you don’t look any more intelligent for saying others fall into the category. It’s the status quo, though, and everybody knows it (but I think the situation is improving); even those who [...]
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How QR Codes Can Increase Engagement [video]

By Brandon Prebynski On April 26, 2011 · Add Comment · In Blog
Kevin Mullet (@kmullett) stopped by a couple weeks ago, and we sat down for a chat while he was in town. Kevin shared a case study about the business cards he carries with him that contain QR codes. Kevin carries with him a set of business cards that are smaller than the traditional size. They [...]
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Building On the Influence Score Status Quo

By Brandon Prebynski On December 10, 2010 · Add Comment · In Blog
I’m a big fan of social analytics and actionable data. What you are about to read is a discussion regarding Klout and its service of providing influence scores. This conversation (took place via Twitter on 12/8/2010) is respectfully critical. Before we jump to the conversation, I would like to make it known that I applaud [...]
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How to Filter Social Media Listening Key Terms by Location

By Brandon Prebynski On November 17, 2010 · 2 Comments · In Blog
Overview You need to sort existing social media content based on keyword by location in order to determine what sites/networks will be worthwhile for your engagement. How do you do it? You know that a specific social network is used in and around your physical location. You need to target users based on where they [...]
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How Evolving Online Payment Options Change the Buy Process

By Brandon Prebynski On September 28, 2010 · Add Comment · In Blog
The landscape of ecommerce is evolving, especially for transaction processes involving software or digital goods. With the advent of alternative online currencies (possibly most notably known by Facebook credits or Farmville credits, etc.), people are inclined to relinquish real dollars for digital currencies that can be used to purchase software or digital goods. Industry Stats [...]
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Twitter Unveils New Functionality and Site Design

By Brandon Prebynski On September 15, 2010 · Add Comment · In Blog
Twitter announced some major changes to its platform yesterday. Multimedia content will now appear within activity streams. For example, content that lives on video platforms of which Twitter has a partnership for this functionality will be embedded directly into the Twitter stream. The same applies to pictures. In short, you can now stay within the [...]
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Facebook Enters Location-Based Market

By Brandon Prebynski On September 1, 2010 · Add Comment · In Blog
As you may have heard in some of the latest online news, Facebook has launched a location-based functionality called ?Places.? If you?re familiar with Foursquare or Gowalla, Facebook will now have similar functionality. The good part about ?Places? is that it will integrate with other existing location-based services (if users choose, they can port their [...]
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Factors That Trump the Value of Digital Personas

By Brandon Prebynski On August 17, 2010 · Add Comment · In Blog
Will a person?s brand weigh more heavily on a company?s decision to hire than a job seeker?s skill sets? Or will business objectives that are more directly related to “the bottom line” be viewed with more value than an employee’s online persona? We may find out that a person?s ability to maintain virtual relationships and [...]
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Please Vote for These SxSWi 2011 Session Proposals

By Brandon Prebynski On August 11, 2010 · Add Comment · In Blog
This post is a shameless self-promotion for the session proposals of which I am involved for SxSWi 2011. The final schedule for the event is partially dependent upon votes from the online community. In order to vote for a session, you must have an account on the SxSWi site. Setting up an account takes approximately [...]
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Zuckerberg’s Facebook Insignia Leaves Web Gurus In Awe (With Video)

By Brandon Prebynski On June 8, 2010 · Add Comment · In Blog
Mark Zuckerberg has always seemed somewhat awkward when speaking in front of crowds. It’s been obvious that he is uncomfortable in front of large groups. At the D8 event, Zuckerberg was being asked some uncomfortable questions about privacy on Facebook by Kara Wisher and Walt Mossberg. His poise was obviously tainted. This is when the [...]
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Facebook Backlash Increases Site Traffic (With Bonus Video)

By Brandon Prebynski On June 7, 2010 · Add Comment · In Blog
Facebook recently modified its privacy settings. New York Daily News wrote an article about the change. But due to user backlash of the privacy options being too open, Facebook then remodified its privacy controls. The new controls attempt to make privacy areas much easier to assign. The ?Quit Facebook Day? event that was supposed to [...]
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  • Brandon Prebynski has implemented global business development and marketing strategies for some of the world’s most recognized brands. He currently manages digital and social media initiatives for a high-tech company in Silicon Valley and produces content and events at Robot Superhero. (more..)
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  • Blog Archive

  • Recent Posts

    • 14 Takeaways to Leverage Big Data for Business Insights
    • Why the Issue of ROI is the Data, Not the Sales
    • How the Community Leads to the Bottom Line
    • The Improving Social Media Industry Segment
    • How QR Codes Can Increase Engagement [video]
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    • …backing away slowly from this conversation… 
    • it’s not racist to tell someone you like their “feng shui,” with good intent, while also using...
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