How To Beat Twitter Weaknesses
Twitter, although simplistic in idea, is actually quite useful for many purposes. The idea behind Twitter is to be a method for people to post to-the-point messages quickly to a large, or niche and individual, audience of message followers.
The downfalls to message penetration are:
- The time that you have for your message to be seen is mere seconds.
When tweeters tweet, their message will only appear on followers’ accounts for a few seconds. Of course, this is all relative to the number of people that an individual tweeter is following. The more they follow, the less those messages have of a chance of being seen. - Users follow more than just that one person’s tweets.
This means that tweeters are being inundated with multiple messages at a time. Consequently, messages can be easily overlooked. - When posting a somewhat private message, everyone sees it, or has the ability to see it.
Sometimes, it is easy for users to get carried away and post messages to the entire Twitter audience that should be private or are not appealing to an entire audience of followers. - Building a large following takes time, patience, and hard work.
If you use Twitter for marketing purposes, it may seem difficult to get others in your target field to follow your posts. For the greatest return possible, it is key to use the correct strategy when posting.
Those are just a few characteristics of Twitter that could be looked at as negative aspects of the service. However, other features of Twitter have aided it to combat those negatives. Some of those features include:
- Tweeters have the ability to post as many messages as they wish.
However, if this is overdone and the wrong type of messages are published, users will not follow your tweets. But done correctly, a greater amount of tweets can have a positive effect for a tweeter. - Users can build a following within a niche area.
If a user’s followers are interested in the topic that the user is tweeting about, they are more likely to pay attention to the messages that the user posts. Followers also have the option to follow as few or up to 2,000 (currently) tweeters. Twitter also keeps the database of a user’s tweets active on their profile page. So, if it is necessary to view past or missed tweets, a user’s profile can be viewed to consume the information. - Private messages can be sent on two levels.
Messages can be directed at a specific individual. This can be done publicly or privately. If publicly, the recipient of the message will still be able to view messages that were sent to them via their user interface. If privately, confidential messages can be sent to users that are not viewable by other tweeters. - The process of growing an audience of followers is reasonable, if done correctly.
Although it may take time, the use of a strategy to gain followers can be implemented for the greatest return of time invested. As a quick tip: Follow those who you want to follow you. By doing so, you will most likely gain followers to your tweets.
Depending on your ideal use of Twitter, specific aspects of the service can be viewed as either positive or negative. Not all the weaknesses I mentioned are always viewed as such, and not all the strengths I mentioned are always perceived the same way. The tastiest piece of the Twitter pie is to enjoy and have a use for the service.
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