Social Media Policies of 113 Organizations
12 December 2009
2 Comments
With companies searching for and developing standards for social media usage, many of them have come up with social media policies of their own.
I’ve found that reviewing the policies of other companies is a worthwhile way to gauge how a company uses social media and their goals with social media. These also serve as case studies for ideas of the type of information that is included in a social media policy.
Following is a list of organizations and the names of their respective social media guideline documents. A complete, updated list and links to the respective guidelines can be found on the Online Database of Social Media Policies page of the Social Media Governance web site by Chris Boudreaux.
| Organization | Policy Title |
| About.com | Template: Blogging and Social Media Policy |
| About.com | Template: Internet and Email Policy |
| American Red Cross | Social Media Handbook for Local Red Cross Units |
| American Red Cross | Online Communications Guidelines |
| Australian Public Service Commission | Interim Protocols for Online Media Participation |
| Baker & Daniels | Social Media Policy |
| BBC | Editorial Guidelines, personal use of Social Networking |
| BBC | Use of Social Networking and other third party websites |
| BBC | Online Services Guidelines in Full |
| BBYO | Staff/Volunteer Presence on Social Networking Sites |
| Bread for the World | Online Technologies, Social Media and Bread |
| BT | Forum Guidelines |
| Canadian Broadcasting Corporation (CBC) | Facebook Policy |
| Chartered Institute of Public Relations (CIPR) | Social Media Guidelines |
| Chartered Institute of Public Relations (CIPR) | Social Media Guidelines for Consultation |
| Children’s Hospital Los Angeles | Share Your Story – Use and Access |
| Cicso | Internet Postings Policy |
| City of Hampton, VA | Social Media Policy |
| City of Seattle | Blogging Policy |
| Cleveland Clinic | Social Media Policy |
| Dell | Online Policy |
| DePaul University | Social Media Guidelines |
| Easter Seals | Online Community Guidelines |
| Electronic Frontier Foundation | How to Blog Safely (About Work or Anything Else) |
| ESPN | Social Media Guidelines For ESPN Employees |
| eWay Direct | Social Media Policy |
| Fairfax County, VA | Facebook Comments Policy |
| FedEx | Blog Policy |
| Feedster | Corporate Blogging Policy |
| Fellowship Church | Personal Website and Weblog Policies |
| FINRA | Guide to the Internet for Registered Representatives |
| Fudder | Netiquette |
| Gartner | Public Web Participation Guidelines |
| General Services Administration (GSA) | Social Media Policy |
| Gibraltar Associates | Associates Social Media Policy |
| GM | Blogger Policy |
| Greteman Group | Social Media Policy |
| Harvard Law School | Terms of Use |
| Headset Brothers | Social Media Policy |
| Hill and Knowlton | Blogging Policies and Guidelines (selected extracts) |
| Hill and Knowlton | Collective Conversation Code of Conduct |
| Hill and Knowlton | Social Media Principles |
| HP | Code of Conduct |
| IBM | Social Computing Guidelines |
| IBM | Case Study: The Impact of Corporate Culture on Social Media |
| InQbation | Government Policy Guidelines |
| Intel | Social Media Guidelines |
| International Federation of Red Cross and Red Crescent Societies (IFRC) | Social Media Staff Guidelines |
| International Olympic Committee (IOC) | Blogging Guidelines for Persons Accredited at the Games of the XXIX Olympiad, Beijing 2008 |
| Iowa Hospital Association | Comment Policy |
| Jaffe | Template: Social Media and Social Networking Policies and Procedures |
| Judith Lindeau | Template: Social Media Policy for Associations (Real Estate) |
| Kaiser Permanente | Social Media Policy |
| Kodak | Social Media Tips |
| Le Bonheur Children’s Medical Center | Comments Policy |
| LiveWorld | Social Media Content Guidelines |
| Mayo Clinic | For Mayo Clinic Employees |
| Mayo Clinic | Participation Guidelines |
| Mayo Clinic | Comment Policy |
| Media Law Resource Center | Compilation of Legal Actions Against Bloggers |
| Microsoft | Channel 9 Doctrine |
| Microsoft | Tweeting Guidelines and Blogging Guidelines |
| Missouri Department of Transportation | Post A Comment – Use Policy |
| National Public Radio (NPR) | NPR News Social Media Guidelines |
| New Zealand State Services Commission | Principles for Interaction with Social Media |
| New Zealand State Services Commission | The Guide to Online Participation |
| Oce | Social Computing Guidelines |
| Opera | Employee Blogging Policy |
| Plaxo | Communication (Blogging) Policy |
| Porter Novelli | Our Social Media Policy |
| Powerhouse Museum | Communication Using Public Facing Museum Blogs – Policy |
| PR-Squared | Corporate Social Media Policy: Top 10 Guidelines |
| Razorfish | Employee Social Influence Marketing Guidelines |
| Rhetorica | Blogging and Comment Policy |
| RightNow | Social Web Employee Policy |
| Roanoke County, VA | Social Media Policy |
| Roanoke Times | News Standards and Policies |
| Robert Scoble | Press FAQ |
| SAP | Social Media Participation Guidelines 2009 |
| Sentara | Social Media Policy |
| Shift Communications | Top 10 Guidelines for Social Media Participation |
| Smithsonian Institution | Web and New Media Strategy |
| Social Media Business Council | Disclosure Policy Toolkit |
| SpareBank 1 | Rules for Blogging |
| State of Delaware | Social Media Policy |
| Sun Microsystems | Guidelines on Public Disclosure |
| Sun Microsystems | Alumni Blog Aggregation Additional Terms |
| Sutter Health | Policy for Social Networking and Other Web-Based Communications |
| Sutter Health | Guidelines for Participation in Online Communities |
| Telstra | 3 Rs of Social Media Engagement |
| The University of Texas MD Anderson Cancer Center | Blog Policies and Guidelines |
| The Well | Community Guidelines |
| Thomas Nelson | Blogging Guidelines |
| U.K. Government | Template Twitter Strategy for Government Departments |
| U.S. Air Force | Air Force Blog Assessment |
| U.S. Air Force | New Media and the Air Force |
| U.S. Army Corps of Engineers – Jacksonville District | Social Media User Guidelines |
| U.S. Coast Guard | Social Media – The Way Ahead |
| U.S. Environmental Protection Agency (EPA) | Blogging at EPA for Greenversations |
| U.S. Federal Trade Commission (FTC) | Guides Concerning the Use of Endorsements and Testimonials in Advertising |
| U.S. General Services Administration’s (GSA) Office of Citizen Services (OCS) | Blog Policies |
| U.S. Navy | Web 2.0: Utilizing New Web Tools |
| UK Civil Service | Code for Online Participation |
| Unic | Social Media Guidelines |
| University of Maryland Medical Center | Comments Policy and Blog Participation Terms and Conditions |
| Wake County, North Carolina | Web 2.0 Guidelines for Use |
| Wal-Mart | Twitter External Discussion Guidelines |
| Walker Art Center | Blog Guidelines |
| Washington Post (via PaidContent.org) | Newsroom Guidelines for Use of Facebook, Twitter and Other Online Social Networks |
| Webtrends | Social Media Guidelines |
| Wells Fargo | Community Guidelines |
| Workplace Fairness | Off-Duty Conduct |
| Yahoo! | Personal Blogging Policy |
Brandon, fantastic work on compiling this comprehensive list. Exactly what I was searching for.
Dr. Dave Hale
The Internet Marketing Professor
nice list
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I'm Brandon Prebynski. My professional interests revolve around the strategy, development, integration, and analysis of web, technology, marketing, media, and communication. This site provides news and insight in those areas. (More...)
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