Introduction to Marketing With Twitter
In October 2009, I was asked to give a presentation about marketing a business with Twitter. The event was held by the Society for Human Resource Management in Indianapolis (SHRM) (@IndySHRM). The presentation was built with the intention that the audience had no prior knowledge of the service.
Of course, there were some in attendance who had prior knowledge of the service. Their experience on the service also was informative during the event.
As a side note, this is an audience that were primarily BlackBerry users, as opposed to iPhone users. Yes, I took a poll. If I remember correctly, BlackBerry was the preferred phone in use by about 80%.
This presentation is called “Twitter to Market Your Business.” Due to limited time at the event, this presentation is only an introduction to the functionality of Twitter and how to use the service. It does not cover detailed information about strategy or development using the Twitter API.
Since the presentation was given before Twitter lists were part of the service, they are not mentioned in the PowerPoint. The presentation is, however, being revised to include information about Twitter lists.
I’ve been meaning to post this for quite some time now. Here you go…
Would you like me to speak at your event? Contact me to speak about:
- Emerging Web Technology
- Social Media
- New Media
- Mobile Marketing
- Innovation
Thank you to IndySHRM for having me present. Following are the details from the event.
What: “Twitter for Marketing” for Indy Society for Human Resource Management (SHRM) Consultants Forum
Where: Forum Credit Union headquarters, Fishers, IN on October 9, 2009
Description: As stated on the SHRM web site: It is the mission of IndySHRM to engage human resource professionals by providing comprehensive and up-to-date resources and opportunities to build professional relationships that will enhance their effectiveness as HR leaders. IndySHRM is committed to advancing the human resource profession and the capabilities of all human resource professionals in central Indiana.
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