The New Online Analytics Dashboard
I presented at the American Strategic Management Institute’s Online Engagement Marketing event. The presentations at the event were choc-full of information about online engagement initiatives. A lot of topics were covered by various speakers in a short amount of time.
The various methods to analyzing and integrating online initiatives were definitely a lot to absorb. Since the event took place over a three day period (January 27-29), I’m guessing that a case of information overload is not out of the question for those who attended.
If you attended and would like clarification about any of the points that were mentioned, let me know, and we can chat.
The ASMI seminar building is located in Arlington, Virginia… just minutes from our nation’s capital. Being that it’s my first time to stop and spend time here (well, does a few hours count?), I’ll be exploring D.C. in the morning before I catch a flight back to Indianapolis.
It was great to meet everybody who was there, both attendees and speakers.
Among the speakers were:
- Katie Paine, Founder of KD Paine and Associates
- Karen Grimm, Chief Strategy Officer of Siddal
- Paul Chaney, Internet Marketing Director at Bizzuka
- John Rooks, President of The Soap Group
- Laura Lee Dooley, Online Engagement Strategist at the World Resources Institute
- John Dranow, President and CEO of SmartRevenue
- Perry Goldschein, Partner of SDialogue
- John Moore, Evangelist at the Word-of-Mouth Association
It was an honor to be among this group.
The presenters shared some worthwhile information (for the presentations that I was able to attend, anyway). The topics that I spoke about were Online Analytics Dashboards and Stakeholder Buy-In for Online Initiatives.
If you’d like more information about the books I exhibited at the event, please use the following links:
Do It Wrong Quickly: How the Web Changes the Old Marketing Rules
By Mike Moran
For decades, marketers have been taught to carefully plan ahead because “you must get it right–it’s too expensive to change.” But, in the age of the Web, you can know in hours whether your strategy’s working. Today, winners don’t get it right the first time: they start fast, change fast, and relentlessly optimize their way to success. They do it wrong quickly…then fix it, just as quickly!
In this book, Internet marketing pioneer Mike Moran shows you how to do that–step-by-step and in detail. Drawing on his experience building ibm.com into one of the world’s most successful sites, Moran shows how to quickly transition from “plan then execute” to a non-stop cycle of refinement.
Facebook Marketing: Leverage Social Media to Grow Your Business
By Steve Holzner
With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today’s smartest Facebook marketers…and helps you avoid pitfalls that can cost you money and credibility. No matter what business you’re in, you’ll learn how to create bottom-up, “viral” Facebook marketing programs that achieve maximum results at minimum cost!
Following are the slides from my presentations.
If you spoke at the event, feel free to post your presentation links in the comments.
If you were at the event, thank you for attending. If you need clarification on the topics I spoke about, or any topic related to your online initiatives, I’d love to chat.
Leave your response!