I’m Brandon Prebynski (photo by @mooshinindy). My professional interests revolve around the strategy, development, integration, and analysis of web, technology, marketing, media, and communication. This site provides news and insight in those areas.

This blog is an effort to provide news and insight on aspects of the web, technology, marketing, media and communication as it appeals to my current position. The site is a source for those in the online community to exchange valuable opinion about the industry.

For a bit of background, I established a new media company (in 2005) offering technology and marketing services in web strategy, development, and interactive solutions. I then worked in the technology division of a major publisher, leveraging the evolving field of new media marketing as a Marketing Manager. In 2010, I joined a high profile marketing agency as the Emerging / Social Media Strategist.

The topics within the web, technology, marketing, media, and communication are evolving at a staggering pace, but the important factor is that they are all converging into a single industry. Within that industry, web and technology integration of marketing initiatives is vital.

My interests fall into the categories of:

• Web Strategy
• Social Media
• Social Analytics
• Technology
• Usability
• Interactivity
• New Media
• Innovation
• Mobile Platforms

“The Web is the mob. Conjure magic for them, and they’ll be distracted. Take away their physical life, and still they’ll roar. The beating heart of the Web is not the rhetoric of noise, it’s the power of niche audiences. Bring them pragmatic content, and they will love you for it.” — Brandon Prebynski, modified from Gladiator (2000).

Industry events of which I have attended and/or had roles as a speaker or panelist include Blog Indiana, SxSW, MediaPost’s Email Insider Summit, BEA, NAB, SxSW, TechShow, Microsoft PDC, Microsoft TechEd, SIGGRAPH, and others.

Sharing ideas and thoughts as it relates to this field will enable this blog and its community members to gain a better understanding of its topics and offer valuable feedback for not only users of this site, but those who are encountered in life, work, and academia.

This blog is open to the viewpoints of its readers. Coincidentally, contributors and guest posts are always welcome. If you or somebody you know has a passion for the type of information exchanged on this blog, please pass it on to those who may be of interest.