Yahoo recently partnered with Twitter. According to an article at Mashable, “Yahoo will have full access to the Twitter data firehose, so you can expect real-time updates in Yahoo Search, among other integrations. It will use tweets to improve relevancy, freshness and search results, as well as ‘drive deeper user engagement.’” The deal will focus on three main areas:

Access …

If you work in marketing at any company, it’s expected that your efforts will eventually turn to the ability to be creative or how to leverage new marketing methods. So what do you do when your stakeholders ask you to put together a plan for new media marketing methods?
Inevitably (with all the buzz about social media right now in …

Should your Twitter presence represent you or should it represent your brand? Before we answer this question, it’s important to outline the purpose and goals of the account.
I’ll start off by saying there is no right or wrong way to use Twitter. There are, however, some general guidelines that can be followed for branding your account based on the …

I presented at the American Strategic Management Institute’s Online Engagement Marketing event. The presentations at the event were choc-full of information about online engagement initiatives. A lot of topics were covered by various speakers in a short amount of time.
The various methods to analyzing and integrating online initiatives were definitely a lot to absorb. Since the event took place …

Online Engagement. What does it mean?
It’s easy to immediately classify Online Engagement as an umbrella term that either means everything or nothing when it comes to interaction on the Web. Does Online Engagement signify that you tweet with a customer, that a web site user downloads your free eBook, or that a product is sold through your web site? …

In October 2009, I was asked to give a presentation about marketing a business with Twitter. The event was held by the Society for Human Resource Management in Indianapolis (SHRM) (@IndySHRM). The presentation was built with the intention that the audience had no prior knowledge of the service.
Of course, there were some in attendance who had prior knowledge of …

With companies searching for and developing standards for social media usage, many of them have come up with social media policies of their own.
I’ve found that reviewing the policies of other companies is a worthwhile way to gauge how a company uses social media and their goals with social media. These also serve as case studies for ideas of …

Please excuse me for opening this post on a negative note. I don’t mean to be a Debbie Downer, but there’s an issue in social media that’s become somewhat irritating lately. It relates to the trend of snake oil salesmen in the field of social media. The issue is that of “social media experts.”
How do you define a “social …

Is social media a fad? Or is it the biggest shift since the industrial revolution? Welcome to the revolution.
This article is a textual representation of “Social Media Revolution” by Socialnomics.
By 2010, Gen Y will outnumber baby boomers. 96% of them have joined a social network. Social media has overtaken porn as the #1 activity on the Web. 1 out …