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Articles in the Didactic Category

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[1 Sep 2010 | No Comment | ]
Facebook Enters Location-Based Market

As you may have heard in some of the latest online news, Facebook has launched a location-based functionality called “Places.” If you’re familiar with Foursquare or Gowalla, Facebook will now have similar functionality. The good part about “Places” is that it will integrate with other existing location-based services (if users choose, they can port their check-ins on other services into …

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[17 Aug 2010 | No Comment | ]
Factors That Trump the Value of Digital Personas

Will a person’s brand weigh more heavily on a company’s decision to hire than a job seeker’s skill sets? Or will business objectives that are more directly related to “the bottom line” be viewed with more value than an employee’s online persona? We may find out that a person’s ability to maintain virtual relationships and grow online audiences around a …

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[8 Jun 2010 | No Comment | ]
Zuckerberg’s Facebook Insignia Leaves Web Gurus In Awe (With Video)

Mark Zuckerberg has always seemed somewhat awkward when speaking in front of crowds. It’s been obvious that he is uncomfortable in front of large groups.
At the D8 event, Zuckerberg was being asked some uncomfortable questions about privacy on Facebook by Kara Wisher and Walt Mossberg. His poise was obviously tainted.
This is when the host suggested he take off his signature …

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[7 Jun 2010 | No Comment | ]
Facebook Backlash Increases Site Traffic (With Bonus Video)

Facebook recently modified its privacy settings. New York Daily News wrote an article about the change. But due to user backlash of the privacy options being too open, Facebook then remodified its privacy controls. The new controls attempt to make privacy areas much easier to assign.
The “Quit Facebook Day” event that was supposed to have taken place on Monday seems …

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[10 May 2010 | 2 Comments | ]
More Than A Novelty Brand: When Twitter Will Take Off

Radio Ink Magazine, a publication dedicated to management and marketing in the radio industry, recently published the story “Twitter Has ‘Yet To Articulate Its Value’ For Most.” The article states that the value of Twitter may not be yet defined for the consumers on the platform. It mentions a couple times that consumption of content is greater than creation of …

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[28 Apr 2010 | No Comment | ]
State of the Internet (Video)

The following is a transcription of JESS3‘s State of the Internet video. JESS3 is a creative agency that specializes in web design, branding and data visualization. Compelling statistics are included in the video, and this information may be helpful in text format to some. The video was posted to YouTube on February 26, 2010, so exact quantifiable information may have …

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[26 Apr 2010 | 2 Comments | ]
Four Mobile Marketing Methods

ComScore recently published statistics that outline the size of audience and percentage of change from January 2009 to January 2010 for users who access social networks via their mobile phones.
Quoting statistics in the article:

30% of smartphone users accessed social networks via mobile browsers — this was up from 22.5% in 2009.
Total social networking access via mobile browsers on …

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[8 Mar 2010 | No Comment | ]
75% of You Don’t Trust Your Friends

Do you trust your friends? According to The Ad Contrarian, 3 Out Of 4 Don’t Trust Their Friends. For all intensive purposes, I am applying this article to relationships within social media. That could mean both people who are acquainted in the real and online world, and those folks who only know each other through an online medium.
That’s interesting. Of …

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[28 Feb 2010 | No Comment | ]
Yahoo Aims to Gain Ground with Twitter and Bing Partnerships

Yahoo recently partnered with Twitter. According to an article at Mashable, “Yahoo will have full access to the Twitter data firehose, so you can expect real-time updates in Yahoo Search, among other integrations. It will use tweets to improve relevancy, freshness and search results, as well as ‘drive deeper user engagement.’” The deal will focus on three main areas:

Access to …

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[3 Feb 2010 | One Comment | ]
Goals Determine Use of Social Media

If you work in marketing at any company, it’s expected that your efforts will eventually turn to the ability to be creative or how to leverage new marketing methods. So what do you do when your stakeholders ask you to put together a plan for new media marketing methods?
Inevitably (with all the buzz about social media right now in the …