If you work in marketing at any company, it’s expected that your efforts will eventually turn to the ability to be creative or how to leverage new marketing methods. So what do you do when your stakeholders ask you to put together a plan for new media marketing methods?
Inevitably (with all the buzz about social media right now in the …

Should your Twitter presence represent you or should it represent your brand? Before we answer this question, it’s important to outline the purpose and goals of the account.
I’ll start off by saying there is no right or wrong way to use Twitter. There are, however, some general guidelines that can be followed for branding your account based on the type …

Online Engagement. What does it mean?
It’s easy to immediately classify Online Engagement as an umbrella term that either means everything or nothing when it comes to interaction on the Web. Does Online Engagement signify that you tweet with a customer, that a web site user downloads your free eBook, or that a product is sold through your web site? None …

In October 2009, I was asked to give a presentation about marketing a business with Twitter. The event was held by the Society for Human Resource Management in Indianapolis (SHRM) (@IndySHRM). The presentation was built with the intention that the audience had no prior knowledge of the service.
Of course, there were some in attendance who had prior knowledge of the …

With companies searching for and developing standards for social media usage, many of them have come up with social media policies of their own.
I’ve found that reviewing the policies of other companies is a worthwhile way to gauge how a company uses social media and their goals with social media. These also serve as case studies for ideas of the …

Please excuse me for opening this post on a negative note. I don’t mean to be a Debbie Downer, but there’s an issue in social media that’s become somewhat irritating lately. It relates to the trend of snake oil salesmen in the field of social media. The issue is that of “social media experts.”
How do you define a “social media …

Search Cheat Sheet
This is a quick guide to the operators and restricts supported by wave search.
Keywords
about:[keyword] — finds waves which have [keyword] occurring anywhere. Same as [keyword].
title:[keyword] — finds waves which have [keyword] in the title.
caption:[keyword] — finds waves which have an attachment where [keyword] occurs in the caption.
Status
is:read — finds all read waves.
is:unread — finds all unread waves.
Note: you …

Is social media a fad? Or is it the biggest shift since the industrial revolution? Welcome to the revolution.
This article is a textual representation of “Social Media Revolution” by Socialnomics.
By 2010, Gen Y will outnumber baby boomers. 96% of them have joined a social network. Social media has overtaken porn as the #1 activity on the Web. 1 out of …

I’ve always told people that if they only participate in social media for a dollar ROI, then they are in it for the wrong reason, and they are destined to fail. Making money with social media is an indirect result, not a direct result. But, it’s important to keep in mind that ROI does exist in social media. It’s a …

The power of Online video is no joke. It’s relevancy on the Web is increasing. Brian Haven of Forrester Research noted that, “…marketers need to be more creative with their messages and targeting. To leverage online video in order to target customers effectively, marketers must think like content providers by creating entertaining video, not just placing ads. Some retail brands, …